We are a small developer studio building server-side tracking pipelines, custom checkout flows and conversion API integrations for Shopify, Meta, TikTok and GA4 — precise, fast and privacy-compliant.
Platforms and APIs we work with every day
Browser events, Shopify webhooks, server calls and platform confirmations are merged, deduplicated and normalised into a single event contract — so every destination receives exactly the same truth.
Six areas we go deep in — from the first webhook to the final dashboard.
Conversion pipelines for Meta CAPI, TikTok Events API and GA4 — resilient to ad blockers and iOS restrictions.
Shopify Checkout Extensibility, custom checkout UI extensions, upsells and payment-flow instrumentation.
Embedded apps, Admin API automations, webhooks, metafields and theme app extensions built to Shopify standards.
Custom middleware between shops, ERPs, CRMs and ad platforms — typed, tested and monitored.
Event schemas, identity stitching, match-quality tuning and dashboards that reflect real revenue.
Consent-aware tracking, hashing, EU data residency and documentation your legal team can actually read.
Each system we ship comes with live logs, match-rate reporting, retries and error tracking.
Anonymised on request — happy to walk you through the technical details on a call.
Replaced a browser-only pixel setup with a webhook-driven pipeline, deterministic event IDs and consent-aware hashing.
Checkout UI extensions, payment-info instrumentation and an upsell step wired into the same event contract.
One normalised stream feeding Meta, TikTok and GA4, with deduplication and a shared identity graph.
Typed middleware syncing orders, stock and fulfilments with idempotent jobs, retries and audit logs.
We map your current stack, events and gaps — and hand you a written findings document.
Event schema, identity model and destinations are defined before a single line ships.
Implementation in short cycles, with a staging shop and verifiable test events.
Docs, dashboards, alerting and a walkthrough with your team — plus optional retainer.
Within two weeks our Meta match quality went from 6.2 to 9.4. The algorithms finally optimise on real buyers — and for the first time we can prove where every event went.
Server-side tracking pipelines, Shopify checkout and app work, and custom API integrations between shops, ad platforms and internal systems. Typical engagements run from two weeks to a few months.
Shopify and Shopify Plus are our home turf, but the pipeline work applies to any commerce stack that can emit server-side events — including headless setups and custom backends.
Meta Conversions API, TikTok Events API, GA4 Measurement Protocol and Klaviyo are the most common. Additional destinations reuse the same normalised event schema.
Consent state travels with every event, personal data is SHA-256 hashed before leaving our infrastructure, and processing is documented so your legal team can sign off.
Fixed-scope projects after a short paid audit, or a monthly retainer for ongoing engineering and monitoring. You always get an estimate before we start.
You do. Everything ships into your repositories and accounts, with documentation and a handover session included.
Send us a short description of your setup and goal. You get a technical reply — not a sales deck — within one working day.